Associate Community Manager

Your role in one sentence

You’ll start by running the communications that bring our consumer community into Ripple Street’s brand campaigns, and grow into owning how our community is built, engaged, and nurtured over time.

Who you are

• You think like a consumer first. You have instincts about what makes content land, what makes a brand feel human, and what makes a community feel like one. You can articulate why something works, not just that it does.

• You live on social. Instagram, TikTok, Facebook: you know how they actually work, spot trends early, and curious about what’s driving the algorithms. You’re the friend who shows people what’s next on TikTok.

• You’re curious about people. Why someone writes a five-star review and someone else doesn’t. Why one community feels alive and another feels empty. You think about this stuff for fun.

• You’re a doer who learns fast. You’re not afraid of operational work. You want to understand a function by being inside it. You build pattern recognition fast, and you find ways to make the work better as you go.

• You make rooms better. Because you’re engaged, positive, and the kind of person teammates and community members want to interact with.

• You believe in being in the office. Research shows early-career professionals develop faster near experienced colleagues: more feedback, more observed judgment, more learning that doesn’t translate over Zoom. We’re in-office Monday through Thursday because of that, and because fresh thinking from people earlier in their careers sharpens everyone else’s work.

Why this role exists

Ripple Street’s community is the heart of what we do. The consumers on our platform, the people who try products, take photos, write reviews, and share their experiences, are the reason brand partners work with us.

We’ve designed this role with a deliberate growth arc. You’ll start by learning our community from the inside: writing and deploying the emails that recruit members into our brand campaigns and getting a real working knowledge of how Ripple Street’s community actually engages with us. As you build that foundation, you’ll grow into the broader work: owning our social channels, designing community programming, and shaping how we nurture and grow the community outside of any single campaign.

This is not a role where you stay in the operational lane. It’s a role where you start there on purpose, learn what makes the function tick, and then evolve it.

What you’ll actually do

In your first months, learning Ripple Street’s community from the inside:

• Write and deploy the email communications that bring community members into our brand campaigns: recruitment emails, activity-driving emails, and program compliance communications

• Participate in conversations with our campaign team to understand how community messaging gets developed and delivered

• Build a real working knowledge of how our community engages with Ripple Street, what motivates participation, and where the friction is

As you grow into the broader role, owning community engagement and growth:

• Take ownership of Ripple Street’s consumer-facing social channels (Instagram, TikTok, Facebook, and others)

• Develop content strategy, voice, and cadence that builds community and attracts new members

• Design programming and moments that strengthen community ties outside of any single campaign

• Surface and celebrate the stories and content our community members create

• Test ideas for how to grow our community in ways that feel organic, not forced

Throughout, cross-functional partnership:

• Work with our CMO and data team on insights into community health, engagement, and growth

• Partner with the marketing team to bring community insights into our broader brand and partner storytelling

• Bring fresh ideas about how social and community trends can sharpen everything we do

What you’ll need to do this job well

• Strong written voice. This role runs on writing: campaign emails first, then captions, replies, DMs, and campaign copy. You don’t need to be a writer by trade. You need to write in a way that sounds human, warm, and on-brand.

• Real fluency in social. You don’t just have personal accounts. You understand how the platforms work, what performs, and why. You can come in with a point of view on what we should be doing.

• Curiosity about data. You don’t need to be an analyst. You should be curious about the numbers and ready to grow into a more analytical view of community as you go.

• Recent grad, or 1-2 years of experience with relevant internship or content work. You don’t need to have done this exact job. You need to be ready to learn it fast and grow into something bigger.

• An appetite to grow yourself. The shape of this role evolves over time, and that evolution depends in part on you driving it. You should be excited by that, not destabilized by it.

Compensation & logistics

• Salary: $55,000–$65,000 based on experience

• Location: 500 7th Ave, NYC (Garment District). In-office Mondays–Thursdays, Remote Fridays

• Reports to: Nikki Reyes, CMO